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Improve your e-commerce conversion rate with the right tools & tactics

You’ve heard it often enough. It’s cheaper to re-engage and drive repeat purchases from existing customers than to acquire new customers.

That’s why it’s more valuable than ever to focus on converting existing website visitors by providing valuable customer experiences. At Kindly, we help you improve your e-commerce conversion optimization rates by converting more direct website shoppers into paying customers.

Maximize your website e-commerce conversion rates

The average conversion rate for e-commerce websites is only 2.86% – that’s a lot of traffic and potential revenue left on the table. But it doesn’t have to be that way for your brand. You can create optimal shopping experiences that encourage buyers to spend more time on your site. Use our Nudge conversion optimization tools to guide shoppers towards products with the potential to generate strong revenue for your business.

Every day, Kindly’s e-commerce chatbot helps thousands of Elkjøp's customers

Elkjøp logo
Every day, Kindly’s e-commerce chatbot helps thousands of Elkjøp's customers
Kent Hafskjær, Elkjøp
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Create one-time price offers and drive more shoppers to complete the purchase
One-time only price specials for products in shopping carts may take a little revenue off the top, but it increases the chance for the purchase. You have a unique window of opportunity to convert that buyer into a long-term advocate for your brand, and a special discount on an already excellent experience makes them excited to share that experience with their friends and family; that’s word of mouth marketing.
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Optimize page loading times to immediately open shopping carts when people return
Shopping carts are abandoned for reasons no more complicated than slow page loading times. People expect instant access to online experiences and any delay in page loading time could cause a shopper to abandon the experience altogether. Make sure that the page loading time is instantaneous so people see that the checkout experience is quick and easy.
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Create onsite conversational dialogues to build trust and increase customer engagement
Trust is the key to any relationship, and knowledge is how you build both trust and credibility with your shoppers. Knowledge is how you build rapport and offer shoppers a number of paths to conversion as well as obtain keen insights into the buying behaviors of your shoppers. Then, you can customize buying journeys to maximize the potential revenue from each conversion.
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Craft fun and informative emails that guide shoppers back to their abandoned carts
Customizable email engagement solutions are so valuable for e-commerce conversion funnels. You can build a template to maximize conversion rates and save the hassle of building new emails from scratch. With Kindly, you’ll know each individual shopper’s experience on your website so you’ll know what to include to bring them back to the site so you can generate more business.
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Incentivize further purchase by guiding shoppers back to their carts with featured product images
Include links in your cart abandonment emails to guide people back to your online shop where they can view their cart with pictures of the products embedded on the page. Use images of products that users searched for on your site and include thumbnails of related product imagery to go for the upsell. More visuals take shoppers one step closer to buying.
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Add links in your emails that directly guide people back to their shopping carts
The easiest way to maximize conversions is to make the path to the point of purchase as seamless as possible. Capitalize on user intent by driving people directly to their abandoned cart. All of the products are sitting there and a strong email motivates those shoppers to add more products to the cart, increasing the order value and revenue for your e-commerce business.
“Before: 90% of chats went through to the live agents “ We needed 3-6 agents available on chat. Now, with Kindly, we can do the same job with 1-3 agents”
Martijn Doomenerik
“With Kindly we can help our customers at all stages of their booking journey. We needed conversion rate optimization and an AI-powered chatbot to work hand in hand. Kindly was the only platform with that flexibility and it was fast to implement – it was an easy decision.”
Anders Tärnell, Chief Marketing Officer, Hertz Sweden
“The best part of Kindly is all the possibilities. A single integration enables so much more functionality. Seeing the possibilities with the API and webhooks from the inside makes the platform very, very rich in functionality."
Mikael Svensson, Nordic Webmaster, Adecco
“The sales that we’re converting through Kindly’s cart abandonment email solution have contributed towards our total sales in a positive way, functioning as a great additional channel for our online subscription sales.”
Line C. K. Grendahl, Sales manager at Schibsted
“We have worked with Kindly for 6 years. Our cooperation has been good from the start and produced positive results. Their dedicated project managers and quick deployments allow us to turn around fast – creating both short- and long-term results.”
Aron Wallden, E-Commerce Manager, Dressmann
"Using Kindly’s conversion optimization solutions, Conrad saw success through higher engagement rates on their website and via email, resulting in a 23% increase in average order value (AOV)."
E-Commerce Manager, Conrad Electronics
“We decided on Kindly because the company has high expertise in the field and many exciting customer case studies and success stories. Kindly is also a Norwegian start-up and we found them easy to work with”
Rune Bakken, Enterprise Architect, Olav Thon Gruppen
“We are very satisfied with the custom solutions Kindly has provided for us. Their technology works well and has contributed to solid growth in our online store.”
Theodor Tollefsen, Consumer Business Director, Helly Hansen
“Kindly’s implementation team did all of the heavy lifting. I was amazed at how much attention we received, the follow-up that was provided, and the amount of help and support provided along the way. Kindly is an excellent partner with hands-on and accessible service, and we certainly felt that commitment and dedication.”
Anette Onshuus, Business Developer, Helthjem
“Kindly helps us generate inbound leads from new potential buyers and helps support our existing customers, all within the same integrated platform. Additionally, Kindly enables us to move much faster than before. It’s quick to get up and running, going live with new campaigns and important messages for our customers in a short amount of time.”
Roger Andersen, PR & Marketing Director, Renault Norge
“With Kindly, we can confidently handle high volumes of new customer requests. With a platform like theirs, we were able to accelerate our growth.”
Thomas, Customer Experience, NBX
“Kindly has a future oriented solution that’s not dependent on cookies to measure results, which is very important to us. With an ROI of 20:1, there’s no question that Kindly has helped us sell more products while also improving customer care.”
Mats Gulbrandsen, General Manager Høie Retail
"Kindly believes in the value of building a team dynamic, investing in personal relationships, and providing solution-oriented technology that aligns with our core values as a business. They have a healthy belief in all of these concepts, and their technology is easy for us to use and understand. Kindly has helped us improve our lead qualification and buying process, and we’re very excited to make their solutions a cornerstone of our own ventures."
Andreas Kløvning, Regional Manager, Oslo and Viken
“It’s not just about dollars and cents, it’s also about the relationship we have with your team – a relationship that continues to this day. The Kindly team takes time to sit down with us and go through best practices. They are communicative and answer all the questions we have. One-on-one interaction is not always a given these days and maintaining that level of customer service is important to us.”
Sabrina, CRM Manager, Happy Socks
“We made a very good decision choosing Kindly.”
Kent Hafskjær, Nordic After Sales Channel Manager, Elkjøp
“Since Kindly is a startup, they’re very open and flexible about everything (...) That’s a very good plus point. When you look at other companies that are bigger chatbot companies, I don’t think they would be this flexible.”
Evelien Jacobs, Social Media and Community Specialist, Kahoot!
"We started working with Kindly because we wanted to serve our customers better. Kindly optimizes the customer experience without compromising the quality of service we can offer. For example, our chatbot is available to customers outside of business hours. It gives them the same information a human support agent could. This means we can now push out information to our customers the fastest way possible. In our industry, that's a game changer."
Rikke Erichsen, VP of Customer Success, Xplora Technologies
"We chose Kindly because of its simplicity and ease of use. We liked its multilingual capabilities, and the fact that it allowed us to connect easily with other systems."
Edward Thorstad, Chief Customer Officer, Norwegian