Happy Socks could almost immediately see the value of both the Nudge and Cart Abandonment Messages. Because nothing like that existed before, each tool’s success was very apparent. In 2021 a solid increase in completed orders was registered with help from Kindly’s solutions. Without Nudges and Cart Abandonment messages, a (significant) portion of revenue would have been lost.
The journey from product selection to checkout was now optimized. The brand’s fun and engaging website now had a buying shopping experience to match. More customers buying more products is the ultimate goal, but also meeting the shoppers’ expectations of a brand is important. Conversion Optimization tools were able to do both.
Early success is really important, especially when you’re trying things for the first time. But early success is not enough in itself. For new tools to be adopted as value-added features, and for them to show a reasonable ROI, you need a strong working relationship between the parties involved.
Kindly and Happy Socks are strong collaborators and that continues today.
“It’s not just about dollars and cents, it’s also about the relationship we have with your team – a relationship that continues to this day. The Kindly team takes time to sit down with us and go through best practices. They are communicative and answer all the questions we have. One-on-one interaction is not always a given these days and maintaining that level of customer service is important to us.” Happy Socks team