Dating back over 140 years, Helly Hansen is the leading Scandinavian workwear, skiing, sailing, and outdoor apparel brand who manufactures professional grade gear to help people stay alive in harsh outdoor climates. They specialize in producing waterproof oilskin jackets, trousers, sou’westers and tarpaulins made from coarse linen soaked in linseed oil, which are most commonly used by sailors or fishermen on oceans, by hikers and climbers on mountains, and even by tradespeople who work in industrial workplaces.
Today, Helly Hansen gear can be found at more than 200 ski resorts across Europe and North America, but many of their sales occur online. They also provide a seasonal offer, a special promotion leading up to the ski season each year, and their goal is to generate as much awareness and revenue from that promotion as possible. To do that, they strive to optimize as much of their web traffic as possible in order to increase their average order value (AOV) per shopper.
Recognizing that they needed a way to engage with website shoppers in real-time to achieve their business goals, Helly Hansen needed the right technological solution to optimize their website customer experience. They connected with Kindly after learning more about the success of their conversion optimization technology, which have been used by e-commerce companies to engage with shoppers in markets all over the globe.