Conrad.com is a German technological and electronics company. Over the years, Conrad expanded their business throughout Europe and internationally, currently shipping products to more than 210 countries globally. Their huge product range makes Conrad an increasingly popular choice for businesses and consumers alike.
The centrepiece of the Conrad brand is their e-commerce experience, which promotes their entire suite of products to shoppers, which is available to shoppers around the world. Since they cater to audiences that speak many different languages, they identified a gap in the level of customer support and website experience they provide. While many people would come to their websites, the traffic to conversion rate was suboptimal for a brand eager to grow.
As a result, they connected with Kindly to develop conversion optimization solutions that could provide quality customer support in global markets everywhere. The success was proven through higher engagement rates both on their website and via email, resulting in a 23% increase in average order value (AOV).
When Conrad created onsite experiences in multiple markets, they recognized that they needed to tailor their product recommendations and customer support to users who spoke any number of languages. But their customer support team had a finite number of people who collectively spoke only a few languages.
Due to their limited number of human resources, Conrad opted for a technological solution that could help them connect with any shopper in any market. They became aware of Kindly’s conversational commerce solutions, and they decided to build a conversational playbook that could be used anywhere around the globe.