Schibsted is an international media group with a family of digital news brands and consumer platforms. They are the largest media group in Scandinavia, and their business has helped shape the nature of the media landscape across much of Europe.
The Schibsted brand maintains a mission to “empower people in their daily lives,” and they deliver on that mission by providing exceptional customer experiences to the millions of people who interact with Schibsted companies each and every day. In an attempt to further monetize their users, Schibsted partnered with Kindly to develop a re-engagement program that would help convert more users into paid subscribers.
As the owner of news and media brands, Schibsted noticed a recurring issue with cart abandonment, meaning their customers would leave before finalizing a digital media subscription even though they showed purchase intent. This gap resulted in a loss of revenue and also revealed a lack of satisfaction from customers with the checkout process. In order to close this gap and give customers the precise incentive they needed to complete their purchase, they worked with Kindly to integrate our cart recovery email solution with the goal of improving their conversion rates.