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How Kindly’s Conversion Optimization Tools Achieved A 5:1 ROI In 16 Markets

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“It’s not just about dollars and cents, it’s also about the relationship we have with your team – a relationship that continues to this day. The Kindly team takes time to sit down with us and go through best practices. They are communicative and answer all the questions we have. One-on-one interaction is not always a given these days and maintaining that level of customer service is important to us.”

Sabrina, CRM Manager, Happy Socks

Happy Socks as a colorful sock retailer

Happy Socks is a Swedish retailer making and selling bright and colorful socks, underwear and swimwear. They operate in over 16 markets and are now synonymous with fun designs and quality products. As a company-centric brand, their approach to their online store meant they were on the hunt for solutions that made shopping really simple for their shoppers. That’s where Kindly came in.

Cart abandonment was one of the biggest challenges for Happy Socks. It’s frustrating to see shoppers go through most of the checkout process, only to leave at the point of payment. Kindly identified that and quickly set up two Conversion Optimization tools: Nudge and Cart Abandonment Messages.

Sell confidently at scale: Happy Socks solution is live in 16 markets

Kindly's Nudge and Cart Abandonment Messages optimize any e-commerce website into a more effective and scalable business solution.

People are forgetful: generate 5:1 ROI with just one simple reminder

Kindly’s Cart Abandonment Messages are a simple reminder to shoppers to continue with their purchases. Happy Socks have a 5:1 ROI by adding just one reminder and, in turn, recovering a significant amount of potential lost revenue.

A/B testing: resulted in getting two-thirds of customers to open their email

Happy Socks used data to drive their online store's optimization. Kindly's methodology was A/B tested and Happy Socks saw two-thirds of their shoppers opening emails about their abandoned shopping carts. The result? More purchases were made.

A cart abandonment solution that delivered a 5:1 ROI

Happy Socks could almost immediately see the value of both the Nudge and Cart Abandonment Messages. Because nothing like that existed before, each tool’s success was very apparent. In 2021 a solid increase in completed orders was registered with help from Kindly’s solutions. Without Nudges and Cart Abandonment messages, a (significant) portion of revenue would have been lost.

The journey from product selection to checkout was now optimized. The brand’s fun and engaging website now had a buying shopping experience to match. More customers buying more products is the ultimate goal, but also meeting the shoppers’ expectations of a brand is important. Conversion Optimization tools were able to do both.

Early success is really important, especially when you’re trying things for the first time. But early success is not enough in itself. For new tools to be adopted as value-added features, and for them to show a reasonable ROI, you need a strong working relationship between the parties involved.

Kindly and Happy Socks are strong collaborators and that continues today.

“It’s not just about dollars and cents, it’s also about the relationship we have with your team – a relationship that continues to this day. The Kindly team takes time to sit down with us and go through best practices. They are communicative and answer all the questions we have. One-on-one interaction is not always a given these days and maintaining that level of customer service is important to us.” Happy Socks team

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Sell more. Improve customer care. Reduce costs.

Kindly’s Virtual Shopping Assistant platform transforms any website encounter into a first-class customer experience that keeps them coming back for more.